"For this project, we wanted to create a real family vacation home—a fresh, cheerful, lively place. On the Riviera, there are many luxury establishments, but we always find the same sophisticated and slightly overrated codes. For us, holidays by the sea are a form of freedom, simplicity, and unfussy quality." - Jordane Arrivetz, Notoire.
In a provincial setting, just five minutes from the bustle of Saint Tropez, the European summer welcomed a new hotel that stands out for its ‘famille maison’ atmosphere.
La Tartane benefits from communal, relaxed settings that emanate nostalgia and a ‘holiday home’ spirit - reminiscent of holidays spent in the countryside during childhood.
Designed by Jordane Arrivetz (an India Mahdavi alumni) of Parisian design studio Notoire, there are 27 guestrooms and suites to the effect of a small provincial hamlet that is surrounded by a garden with the Mediterranean scents of citrus trees. The rooms are named after actors and muses of the ‘Café Society’ era : Ernest (Hemingway), Peggy (Guggenheim), Pablo (Picasso), Gabrielle (Chanel), Sara (Murphy) and Scott (Fitzgerald).
It is a warm atmosphere all around, with a mural by Brazilian artist Joao Incerti that welcomes you at the entrance, an ode to Paris, flowers and the sun. A palette of mint green, celadon, sunny yellow and faded pink permeates the interior, alongside archetypal sea-inspired patterns of stripes, seashell appliqués, and depictions of coral and plants hidden in the details. Whitewashed beams and timber roofs are contrasted by vibrant colours, that further amplify the colour story of the South of France. “Everything mixes and meets in a falsely random way to give a relaxed spirit.”
Much like a family home, furniture and objets d’art vary across each room, while natural, noble materials establish a connection between them. The furniture is designed by the agency and combined with vintage pieces that are curated to reflect the heritage of the French Rivera in the roaring Twenties.
Outside in the open sky there is an alfresco eatery Le Saint-Amour – with parquet floors, brass lighting, and tables in travertine. Positioned nearby is the swimming pool, with accented large wood daybeds and fringed umbrellas where one can imagine it easy to ‘give in to the dream and the idleness’ as is recommended by the house.
Design — Jordane Arrivetz, Notoire Agency
Location — Saint Tropez, Île-de-France